Our vision
To build a gender-inclusive global economy — one where financial equality helps create a better world for everyone.
Our mission
To empower everyone, especially women, with the knowledge, tools, and confidence to realise their full financial potential.
#1
Make financial education accessible, impartial, and inspiring.
#2
Strengthen the financial independence of every woman
#3
Drive meaningful change across the financial services industry.
We're Jude & Olga
Over the past decade, we’ve built one of the world’s largest communities of women and helped transform the way financial services think and act.
After speaking with thousands of women, one truth became clear — there was no safe, supportive space to talk openly about money or find practical guidance that truly empowers.
So, with a team of global thought leaders in gender equality and finance, we set out to change that to reimagine how women learn, plan, and grow their wealth.
That’s how SmartPurse was born — a movement, a community, and a promise: together, we’ve got this.
Our Journey
Mapping our path to a gender-inclusive financial future
The SmartPurse team
Jude Kelly
One of the UK’s leading cultural practitioners. Voted the most powerful woman in the Arts, founder of the WOW - Women of the World Festivals, now in over 20 countries, 5 continents.
Olga Miler
Award-winning innovation architect and marketing executive. UBS, PwC, Nestle, start-up experienced. Developed UBS award-winning programme for women.
Desiree Dosch
10 years' experience in growth strategies and marketing. Expert in financial services and former Head of Women Segment EMEA in a Swiss Wealth Management Bank.
Michael Weiss
Over 17 years’ experience in financial services, corporate advisory, derivatives, financing at CS, Morgan Stanley, Lehman Brothers! Start-up experienced with own merchant banking boutique.
Amanda Su Brown
In charge of general communications, content creation, social media marketing, influencer coordination, newsletter curation, ad campaign implementation, market research and web updates.
Naomi Kinuthia
In charge of general communications, social media management, blog creation, coordination of webinars, and web updates.
The SmartPurse Advisory Board
Our Advisory Board brings together visionary leaders — women and men — who inspire, guide, and help shape the future of SmartPurse.
Ready to take control of your financial future?
Join our global community, explore our courses, and discover how SmartPurse can help you grow, connect, and thrive.