Best Financial Education Apps in Switzerland for 2025

Financial learning is going digital in Switzerland

Switzerland is known for its strong banking culture, but until recently, learning how to manage money confidently often required reading dense guides or booking expensive courses. That is now changing. In 2025, digital tools are making financial education accessible to everyone — directly from a smartphone.

Apps designed around Swiss users now offer clear explanations of pensions, saving, budgeting and investing. They give people practical skills, not just information. Whether you are starting your first job, managing family finances or planning retirement, these platforms are helping people make smarter financial decisions day by day.

What makes a good financial education app

A strong financial education app does more than track spending. It should help you understand how money works and guide you through decisions relevant to life in Switzerland. The best ones combine three key elements:

  1. Reliable and up-to-date information from trusted financial providers.
  2. Simple design that makes it easy to learn and act.
  3. Local relevance, including Swiss pensions, taxes and investment options.

With those standards in mind, here are a few real and proven apps that Swiss users rely on for better financial literacy.

01

Yuh

Developed by Swissquote and PostFinance, Yuh is one of the most popular fintech apps in Switzerland. While it is primarily a digital banking and investing app, its biggest strength lies in how it helps users learn by doing.

Through its simple interface, Yuh explains how saving, investing and multi-currency management work in practice. The app also introduces users to fractional investing and spending insights, making it an excellent first step toward understanding modern personal finance.

02

Viac

Viac focuses on retirement savings and helps users understand how the Swiss Pillar 3a system works. It shows how contributions grow over time, the impact of investment choices and the tax benefits available.

For anyone who wants to build long-term security while learning about the Swiss pension structure, Viac is a practical and transparent tool. It is especially helpful for those who prefer clear, visual explanations instead of complex financial jargon.

03

Selma Finance

Selma Finance offers automated investment solutions with a strong educational element. When users open an account, the app explains how diversification, risk levels and long-term returns work.

Selma’s user-friendly design and approachable tone make it ideal for beginners who want to understand the basics of investing while putting their money to work. It bridges the gap between professional advice and self-learning, helping users feel confident about their financial future.

04

Neon

Neon is Switzerland’s leading digital bank and has become an everyday money management tool for thousands of users. It is not an education platform by definition, but it naturally teaches financial awareness through real-time insights into spending and savings.

By showing where money goes and helping users set goals, Neon encourages better habits and a stronger understanding of how small decisions affect financial health. It is a simple, modern way to build everyday money confidence.

Final thoughts

Switzerland’s financial education landscape in 2025 is becoming more practical and accessible. Apps such as Yuh, Viac, Selma and Neon show that learning about money no longer has to be theoretical. These tools combine simplicity, security and real-life experience to help users make confident decisions about saving, spending and investing.

The next step is to take that knowledge further — to connect learning with personal growth and financial empowerment.

Want to go further and truly understand how to manage your money?

Download our app for more info and discover how SmartPurse helps you build real financial confidence. Learn step by step through interactive lessons, quizzes and money tools designed for your lifestyle in Switzerland.

👉 Download our app today

Because learning how to manage money should feel simple, supportive and made for real life.

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